International Business
Environments and Operations. Global Edition
(Sprache: Englisch)
For undergraduate and graduate International Business courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the...
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For undergraduate and graduate International Business courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
Inhaltsverzeichnis zu „International Business “
PART ONE: Background for International Business 1. Globalization and International Business PART TWO: Comparative Environmental Frameworks 2. The Cultural Environments Facing Business 3. The Political and Legal Environments Facing Business 4. The Economic Environments Facing Businesses 5. Globalization and Society PART THREE: Theories and Institutions: Trade and Investment 6. International Trade and Factor-Mobility Theory 7. Governmental Influence on Trade 8. Cross-National Cooperation and Agreements PART FOUR: World Financial Environment 9. Global Foreign-Exchange Markets 10. The Determination of Exchange Rates PART FIVE: Global Strategy, Structure, and Implementation 11. The Strategy of International Business 12. Country Evaluation and Selection 13. Export and Import Strategies 14. Direct Investment and Collaborative Strategies 15. The Organization of International Business PART SIX: Managing International Operations 16. Marketing Globally 17. Global Manufacturing and Supply Chain Management 18. International Accounting Issues 19. The Multinational Finance Function 20. Human Resource Management
Bibliographische Angaben
- Autoren: John D. Daniels , Lee H. Radebaugh , Daniel P. Sullivan
- 2011, 13th edition, 882 Seiten, mit farbigen Abbildungen, Maße: 21,7 x 28,5 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall International
- ISBN-10: 0273756001
- ISBN-13: 9780273756002
Sprache:
Englisch
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