International Business
The New Realities
(Sprache: Englisch)
An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience--as well as discussions with hundreds of practitioners, students, and faculty--International Business: The New Realities...
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An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience--as well as discussions with hundreds of practitioners, students, and faculty--International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace--due to the financial crisis, and change in dynamic among international business participants--this edition now includes extensive new and updated material.
Bibliographische Angaben
- Autoren: S. T. Cavusgil , Gary Knight , John R. Riesenberger
- 2012, 3rd ed., 651 Seiten, mit farbigen Abbildungen, Maße: 21,7 x 27,4 cm, Kartoniert (TB), Englisch
- Verlag: PEARSON EDUCATION
- ISBN-10: 0273787063
- ISBN-13: 9780273787068
Sprache:
Englisch
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