International Business
(Sprache: Englisch)
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
65.30 €
32 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „International Business “
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Klappentext zu „International Business “
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Inhaltsverzeichnis zu „International Business “
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
Autoren-Porträt von Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta
Georgetown University, Washington DC
Bibliographische Angaben
- Autoren: Michael R. Czinkota , Ilkka A. Ronkainen , Suraksha Gupta
- 2021, 9. Aufl., 588 Seiten, Maße: 18,8 x 24,5 cm, Kartoniert (TB), Englisch
- Verlag: Cambridge University Press
- ISBN-10: 1108701442
- ISBN-13: 9781108701440
- Erscheinungsdatum: 15.02.2022
Sprache:
Englisch
Pressezitat
'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA
Kommentar zu "International Business"
0 Gebrauchte Artikel zu „International Business“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "International Business".
Kommentar verfassen