International Management
(Sprache: Englisch)
"Fundamentals of International Management": offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm...
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"Fundamentals of International Management": offers a modern perspective of international management rooted in a recognized framework. The framework follows the generally accepted course structure beginning with the macro-environment, then moves to the firm level, and concludes with the individual manager in the international setting. This traditional framework is embellished with modern chapters on collaborative strategies, managing technology and knowledge, and ethics and corporate social responsibility. Each chapter has several mini-case examples and full-length, comprehensive cases conclude each part.
Bibliographische Angaben
- Autor: Arvind Phatak
- 2004, 672 Seiten, Maße: 20,5 x 25,5 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071112391
- ISBN-13: 9780071112390
Sprache:
Englisch
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