Internet as a Potential tool for Destination Branding
A Case Study of Pakistan
(Sprache: Englisch)
Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly...
Leider schon ausverkauft
versandkostenfrei
Buch
49.00 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Internet as a Potential tool for Destination Branding “
Klappentext zu „Internet as a Potential tool for Destination Branding “
Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.
Bibliographische Angaben
- Autoren: Nazish Rizvi , Naveed Ahmad
- 2011, Aufl., 64 Seiten, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3846553921
- ISBN-13: 9783846553923
Sprache:
Englisch
Kommentar zu "Internet as a Potential tool for Destination Branding"
0 Gebrauchte Artikel zu „Internet as a Potential tool for Destination Branding“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Internet as a Potential tool for Destination Branding".
Kommentar verfassen