Internet Service Recovery and Customer Loyalty: Evidence from Egypt
(Sprache: Englisch)
Although service organizations strive to provide high-quality services and get things right from the first time, a failure of the service is inevitable as mistakes and errors are inherent characteristics of the service industry due to its intangible nature....
Leider schon ausverkauft
versandkostenfrei
Buch
55.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Internet Service Recovery and Customer Loyalty: Evidence from Egypt “
Klappentext zu „Internet Service Recovery and Customer Loyalty: Evidence from Egypt “
Although service organizations strive to provide high-quality services and get things right from the first time, a failure of the service is inevitable as mistakes and errors are inherent characteristics of the service industry due to its intangible nature. As well as, providing services without any failure is almost impossible to achieve. Therefore, the ingenuity of the service provider represented in how to exploit such negative events that are inevitable to be in favor of the service organization by adopting effective service recovery systems. Therefore, the effective service recovery is one of the main keys to gain an advantage over the competitors, and it is considered one of the most researched topics in the literature on service quality in the past two decades. Moreover, service marketing literature confirms that profitability and growth can be largely determined by loyalty. Thus, leading companies today have become aware of the customer loyalty importance as one of the most important intangible assets that firms can have and it represents a necessity to remain in the competitive market.
Autoren-Porträt von Mohamed Khashan
Khashan, MohamedDr. Mohamed Khashan joined Mansoura Business School since August 2008 and he works now as a senior lecturer of marketing at Mansoura University. Khashan publications largely relate to digital marketing, consumer behavior, and adoption of ICT in developing countries. Khashan has several papers published or accepted for publication in top journals.
Bibliographische Angaben
- Autor: Mohamed Khashan
- 2018, 140 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139574978
- ISBN-13: 9786139574971
Sprache:
Englisch
Kommentar zu "Internet Service Recovery and Customer Loyalty: Evidence from Egypt"
0 Gebrauchte Artikel zu „Internet Service Recovery and Customer Loyalty: Evidence from Egypt“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Internet Service Recovery and Customer Loyalty: Evidence from Egypt".
Kommentar verfassen