Introducing Communication Research

List of ExhibitsPrefaceChapter 1. Getting Started: Possibilities and DecisionsChapter 2. First Decisions: What, Why, How?Chapter 3. Ethics: What Are My Responsibilities as a Researcher?Chapter 4. Reading Research: To Boldly Go Where Others Have Gone BeforeChapter 5. Measurement: Research Using NumbersChapter 6. Summarizing Research Results: Data Reduction and Descriptive StatisticsChapter 7. Generalizing From Research Results: Inferential StatisticsChapter 8. Sampling: Who, What, and How Many?Chapter 9. Surveys: Putting Numbers on OpinionsChapter 10. Experiments: Researching Cause and EffectChapter 11. Watching and Listening: Qualitative Research for In-Depth UnderstandingChapter 12. Content Analysis: Understanding Text and Image in NumbersChapter 13. Rhetorical and Critical Analyses: Understanding Text and Image in WordsChapter 14. Writing and Presenting ResearchGlossaryIndexAbout the Author

Donald Treadwell earned his master's degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He taught at Westfield State University for 24 years. In addition to developing and teaching communication research for regular classroom settings, he developed and taught hybrid and online versions of the course, and also taught organizational communication, public relations, and public relations writing. His primary research interests are organizational communication and organizational image. Dr. Treadwell has published and presented research on organizational image and organizational image research, consumer response to college names, health professionals' images of AIDS, faculty images of the communication discipline, and employers' expectations of newly hired communication graduates. His work appears in <em>Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of the Association for Communication Administration, Journal of Human Subjectivity,</em> and <em>Criminal Justice Ethics,</em> as well as international health education journals. He is the coauthor of <em>Public Relations Writing: Principles in Practice </em>(2nd ed., SAGE, 2005). Dr. Treadwell also has international educational consulting experience in agricultural extension and health communication.

"I like Treadwell's book because its layout, language, topics, chapter lengths and its emphasis on pre-dominantly quantitative social scientific methods. I also like the supplementary readings, recommended Web resources, references, and study sites at the end of each chapter."