Introduction to Global Business
Understanding the International Environment & Global Business Functions
(Sprache: Englisch)
The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information...
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Klappentext zu „Introduction to Global Business “
The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS. MindTap, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.
Inhaltsverzeichnis zu „Introduction to Global Business “
Part I: FOUNDATIONS OF GLOBAL BUSINESS1. The Rise of Globalization.2. The Evolution of International Business.3. Regional Economic Integration.4. The International Flow of Funds and Exchange Rates.Part II: GLOBAL BUSINESS ENVIRONMENT.5. The Cultural Environment of Global Business.6. The Legal, Economic and Political Environment of Global Business.7. Corruption and Ethics in Global Business.Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION.8. Entry Strategies in Global Business.9. Control of Global Business.10. The Organization of Global Business.Part IV: MANAGING GLOBAL BUSINESS.11. Global Human Resource Management.12. Global Marketing.13. Global Operations and Supply-Chain Management.14. Global Financial Management.15. Global Accounting and Taxation.
Autoren-Porträt von Julian Gaspar, Leonard Bierman, Antonio Arreola-Risa
Gaspar, JulianDr. Julian Gaspar is Clinical Professor Emeritus of Finance with Texas A&M University's Mays Business School. He is currently an adjunct professor of international business with the Catholic University of America in Washington, D.C., where he teaches international business and international financial management. Dr. Gaspar is former director of Texas A&M University's Center for International Business Education and Research (CIBER), where he guided the international expansion of the business school's academic programs, faculty research and outreach programs for thirty years. As the director of one of America's 15 CIBER business schools, Dr. Gaspar infused globalization into the school's business courses through international business course designs, study abroad and exchange programs, and authoring international business (IB) texts. Dr. Gaspar developed and led study abroad programs to China, Europe and India. An international economist by training, he has three decades of expertise in country risk evaluation, project economic and financial analysis, and financial and industrial restructuring of emerging economies. His corporate experience includes work with Bank of America in Tokyo and San Francisco, where he conducted country risk assessment and researched and analyzed debt problems of developing countries. During his tenure as an international economist with the World Bank Group, Dr. Gaspar analyzed investment projects in Asia and designing financial and industrial restructuring programs for Poland and Cyprus. Dr. Gaspar received his Ph.D. in international and monetary economics from Georgetown University, his M.B.A. from Indiana University and his B.S. degree in chemical engineering from the University of Madras, India.
Bibliographische Angaben
- Autoren: Julian Gaspar , Leonard Bierman , Antonio Arreola-Risa
- 2016, 2. Aufl., 432 Seiten, Maße: 27,6 cm, Kartoniert (TB), Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 1305501187
- ISBN-13: 9781305501188
Sprache:
Englisch
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