IPOs for Everyone

Three market pros in the initial public offering (IPO) investment arena help you get in on the cutting edge of today's economy.

Once reserved for a select group of Wall Street pros, individual investors have awakened to the potential of investing in IPOs-Initial Public Offerings. Written by the founders and portfolio managers of Renaissance Capital, the leading IPO research firm whose company Web site, IPOhome.com, was named "Best of the Web" by Forbes, this timely book provides the guidance investors now need more than ever to get the full benefits IPOs have to offer.

The business press has declared IPOs dead seven times in the past ten years. Every time they've been wrong. Revolutions in technology and medicine, coupled with a global economy recognizing the power of capitalism, are fueling the IPO market with new companies. IPOs have, in fact, become a must-have for investors who wish to diversify their portfolios.

In addition to revealing the twelve secrets to choosing a winning IPO investment, including understanding what a company really does, evaluating its management and whether it has enough money to compete, IPOs for Everyone provides the insider knowledge you need to play the volatile IPO market successfully. You'll learn how to find the best companies on the block, get favorable pricing, and maximize buying opportunities in the aftermarket.