iProperty
Profiting from Ideas in an Age of Global Innovation
(Sprache: Englisch)
In today s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.
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In today s turbulent global economy, companies establish competitive advantage by creating the most exciting ideas and taking them to market. To sustain this competitive advantage and thrive long term, innovative companies must use intellectual property to protect their valuable ideas.
Klappentext zu „iProperty “
Praise for iProperty: Profiting from ideas in an Age of Global innovation"iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
-Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation
"Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon."
-Tom Colson, CEO, IP.com
"iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource."
-Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors
"iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field."
-Mark J. Ramberg, Director, Technical IP Strategy, Microsoft"iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is
... mehr
as cutting edge as the innovation it protects."
-Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP
-Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP
... weniger
Praise for iProperty: Profiting from ideas in an Age of Global innovation
"iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
-Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation
"Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon."
-Tom Colson, CEO, IP.com
"iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource."
-Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors
"iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field."
-Mark J. Ramberg, Director, Technical IP Strategy, Microsoft
"iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects."
-Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP
"iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
-Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation
"Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon."
-Tom Colson, CEO, IP.com
"iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource."
-Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors
"iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field."
-Mark J. Ramberg, Director, Technical IP Strategy, Microsoft
"iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects."
-Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP
Inhaltsverzeichnis zu „iProperty “
Part I. Introducing the Global Context1. Innovating World: Welcome to the Global Innovation Factory
2. iProperty World: Assessing Risk in a Changing Global Environment
Part II . Strategies for a Flat World
3. Global Strategy: Protecting, Strengthening, Expanding Business Opportunities
4. Global Business: Integrating iProperty Strategy and Business Strategy
5. Global Navigation: Mapping the iProperty of Competitors
6. Global Protection: Selecting the Fields of Engagement
7. Global Matrix: Maximizing Return on Investment
Part III. Tactics for Maximum Impact
8. iProperty Culture: Creating a Culture that Values iProperty
9. iProperty Team: Building a Team for Strategy Execution
10. iProperty Pipeline, Part I: Amassing a Wellspring of Ideas
11. iProperty Pipeline, Part II: Producing a Strategically Targeted Portfolio
12. iProperty Options: Protecting Ideas in the Global Economy
Autoren-Porträt von William Barrett, Christopher Price, Thomas Hunt
William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.
Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.
Bibliographische Angaben
- Autoren: William Barrett , Christopher Price , Thomas Hunt
- 2008, 1. Auflage., 336 Seiten, Maße: 26 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0470171790
- ISBN-13: 9780470171790
Sprache:
Englisch
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