Issues and Challenges involved in e -tailing
(Sprache: Englisch)
The book is intended to add to the knowledge about online retail. Various issues and Challenges involved in online retail and how does it impact the behavior of the consumer? It discusses the shift of consumers from Brick and Mortar Retail to online retail...
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The book is intended to add to the knowledge about online retail. Various issues and Challenges involved in online retail and how does it impact the behavior of the consumer? It discusses the shift of consumers from Brick and Mortar Retail to online retail specifically in the National Capital region in India and explores the factors that derive the customers towards online retail along with the factor that stops the customer to shift to online retail.
Autoren-Porträt von Chand P. Saini
Saini, Chand P.Dr. Chand P. Saini is an Assistant Professor in the Faculty of Commerce and Management. His area of specialization is Marketing & Retail. He holds a degree of doctorate in Philosophy in the field of Management on the topic of Issues and challenges involved in e-tailing, and its influence on Consumer Behavior.
Bibliographische Angaben
- Autor: Chand P. Saini
- 2021, 156 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203307173
- ISBN-13: 9786203307177
Sprache:
Englisch
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