Jolly, A: Handb. European Intellectual Property Management
(Sprache: Englisch)
When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the...
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When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.
Autoren-Porträt von Adam Jolly, Jeremy Philpott
Adam Jolly
Bibliographische Angaben
- Autoren: Adam Jolly , Jeremy Philpott
- 2012, 3. Auflage, 376 Seiten, Maße: 17,9 x 25,4 cm, Gebunden, Englisch
- Herausgegeben: Ian Hallsworth
- Verlag: Kogan Page
- ISBN-10: 0749464151
- ISBN-13: 9780749464158
Sprache:
Englisch
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