Health Promotion Programs

Assessment 92Using Primary Data Methods and Tools 93Using Secondary Data Methods and Tools 99Reporting and Sharing the Findings 101Summary 107For Practice and Discussion 108Key Terms 109References 110Chapter 5 Making Decisions to Create and Support a Program 113Jiunn-Jye Sheu, W. William Chen, and Huey-Shys ChenIdentifying a Mission Statement, Goals, and Objectives 113Writing Program Objectives 115Deciding on Program Interventions 119Selecting Health Promotion Materials 122Using Evidence-Based Interventions 124Developing Effective Policies and Procedures 130Transitioning to Program Implementation 135Summary 137For Practice and Discussion 138Key Terms 139References 139Part Three: Implementing Health Promotion Programs 141Chapter 6 Implementation Tools, Program Staff, and Budgets 143Jean M. Breny, Michael C. Fagen, and Kathleen M. RoeFrom Program Planning to Action Planning 143Preparing a Logic Model 145Using a Gantt Chart to Guide Implementation 149Additional Implementation Planning Tools 152Planning for Implementation Challenges 153Hiring and Managing High-Quality Program Staff 157Budgeting and Fiscal Management 161Summary 166For Practice and Discussion 167Key Terms 168References 168Chapter 7 Advocacy 171Regina A. Galer-Unti, Kelly Bishop, and Regina McCoy PulliamCreating an Advocacy Agenda for a Program 171Advocacy as a Professional Responsibility 174Examples of Successful Health Policy Advocacy 175Becoming Fluent in the Language of Advocacy 176Forming Alliances and Partnerships for Advocacy 181Advocacy Methods 183Advocacy and Technology 189Summary 189For Practice and Discussion 190Key Terms 191References 191Chapter 8 Communicating Health Information Effectively 193Neyal J. Ammary-Risch, Allison Zambon, and Ellen LanghansCommunication in Health Promotion Programs 193Developing a Communication Plan for a Site 201Developing and Pretesting Concepts, Messages, and Materials 207Summary 214For Practice and Discussion 215Key Terms 216References 216Chapter 9 Where Money Meets Mission: Developing and Increasing Program Funding 219Carl I. Fertman, Karen A. Spiller, and Angela D. MickalideKnowing Program Funding 219Sources of Program Funding 220Funding Varies by Program Participants and Setting 224Writing a Grant Proposal 226Maintaining Relationships with Funders 232Fundraising 234Working with Board Members 237Summary 239For Practice and Discussion 239Key Terms 240References 240Part Four: Evaluating and Sustaining Health Promotion Programs 243Chapter 10 Evaluating Health Promotion Programs 245Joseph A. Dake and Timothy R. JordanWhy Evaluate a Health Promotion Program? 245How Do I Get Started? 246Evaluation Frameworks 257Evaluation Design 260Data Collection and Analysis 263Evaluation Reports 264Implementing an Evaluation 266Summary 270For Practice and Discussion 271Key Terms 272References 272Chapter 11 Big Data and Health Promotion Programs 275Carl I. Fertman, Joseph A. Dake, and Margaret WielinskiWhat Is Big Data? 275Data Mining with Health Promotion Big Data 279Big Data Enhances the Impact and Sustainability of Health Promotion Programs 284Big Data Challenges 286Health Information Management and Health Informatics Professionals: Big Data Professional Fields 289Summary 292For Practice and Discussion 292Key Terms 293References 293Chapter 12 Leadership for Change and Sustainability 295Sara L. Cole and David A. Sleet Catalyzing and Mastering Change 295Engaging Participants and Building Support 298Collective Impact 302Networking, Outreach, and Referrals 304Online Communities 305Ensuring Competence Through Credentialing 308Implementation Science to Improve Program Effectiveness 312Enhancing Program Impact and Sustainability 313Summary 316For Practice and Discussion 316Key Terms 317References 317Part Five: Health Promotion Programs in Diverse Settings 323Chapter 13 Promoting Health in Schools and Universities 325Diane D. Allensworth, Jim Grizzell, Beth Stevenson, and Marlene K. TappeRationale for Promoting Health in Schools and Universities 325Evolving Role of Promoting Health in Schools and Universities 328Current Role of Promoting Health: Preschool Through Postsecondary Schooling and Universities 329Resources and Tools 338Challenges 340Career Opportunities 341Summary 342For Practice and Discussion 343Key Terms 343References 344Chapter 14 Patient-Centered Health Promotion Programs in Health Care Organizations 349Louise Villejo, Cezanne Garcia, and Katherine CrossonHistorical Context and Evolution of Engaging Patients and Families in the Design and Delivery of Health Promotion Programs 349Effective Programs in Health Care Organizations 351Health Promotion Resources 356Challenges for Programs in Health Care Organizations 361Career Opportunities 364Summary 367For Practice and Discussion 368Key Terms 369References 369Chapter 15 Health Promotion Programs in Workplace Settings 373Laura Linnan and Anna GrummonWorkplace Health Promotion--A Brief History and Current Trends 373Leading by Example: Workplace Success Stories 376The Future of Workplace Health Promotion 378Career Opportunities inWorkplace Health Promotion 384Resources and Tools 386Summary 390For Practice and Discussion 390Key Terms 392References 392Chapter 16 Promoting Community Health: Local Health Departments and Community Health Organizations 397Michael T. Hatcher, Diane D. Allensworth, and Frances D. ButterfossBrief History of Community Health Organizations 397Local Health Department Services 400Community Health Organization Services 403Resources and Tools 404Challenges 410Career Opportunities 412Summary 415For Practice and Discussion 416Key Terms 417References 417Glossary 419Index 445