Khare, P: Social Media Marketing eLearning Kit For Dummies
(Sprache: Englisch)
Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning...
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Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish--you can learn at your own pace.Helps self-motivated learners master social media marketing* Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book* Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more* Allows you to follow the material sequentially or choose separate sections at your own time and pace* Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much moreSocial media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.
Inhaltsverzeichnis zu „Khare, P: Social Media Marketing eLearning Kit For Dummies “
Introduction 1Lesson 1: Getting Started with Social Media Marketing 7Lesson 2: Creating Your Strategic Marketing and Management Plan 35Lesson 3: Social Media Marketing on Twitter 67Lesson 4: Social Media Marketing on Facebook 109Lesson 5: Social Media Marketing on LinkedIn 141Lesson 6: Social Media Marketing on YouTube 179Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247About the CD 271Index 275End-User License Agreement 291
Autoren-Porträt von Phyllis Khare
Phyllis Khare is the Social Media strategist and a regular columnist for iPhone Life magazine. She is a dynamic speaker and trainer, and has been a featured guest on Social Media Examiner, eMarketingVids, and Social Media Manners Twitter Events. She is coauthor of Facebook Marketing All-in-One For Dummies.
Bibliographische Angaben
- Autor: Phyllis Khare
- 2012, XII, 290 Seiten, mit Abbildungen, Maße: 18,9 x 24,1 cm, Kartoniert (TB), Englisch
- Verlag: Wiley John + Sons
- ISBN-10: 1118034708
- ISBN-13: 9781118034705
Sprache:
Englisch
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