Kick-starter.com
The definitive European Internet start-up guide
(Sprache: Englisch)
The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading...
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The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. kick-starter.com is the definitive guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial and legal aspects and a sample business plan.
Inhaltsverzeichnis zu „Kick-starter.com “
Introduction: A Kick-Starter Finding a Unique Business Concept Finding an Attractive Market Marketing and Communications Development Fulfilling the Promise Technical Models The Rise of Mobile eCommerce, and Especially WAP Legal Aspects of Setting up an Internet Business Valuations and Building the Financial Model Fundraising for Internet Ventures Leadership Capital Solutions for e-Space Sample Business Plan
Autoren-Porträt
RAHUL BHANDAR Andersen Consulting Alliances and Ventures team, San Francisco/Washington DC, USACERI CARLILL Andersen Consulting European Technology Headquarters, Sophia Antipolis France DANIEL J. DEGANUTTI Andersen Consulting European Technology Headquarters, Sophia Antipolis, France KATE EDEN J Walter ThompsonPAUL EIJKEMANS Andersen Consulting, NetherlandsDAVID GRIFFITHS Kirsty Foy and Toby Hornett, all with the media, computer and communications group, Clifford ChanceSTEPHEN HARPIN Andersen Consulting Strategic ServicesEDUARDO KRUMHOLZ Andersen ConsultingDAVID LANE Andersen Consulting eBusiness practiceMETIN MITCHELL, Managing Vice President, Korn/Ferry's ebusiness practicePAUL NUNES Andersen Consulting Institute for Strategic ChangeJOYCE RENNEY Marketing Director, Korn/Ferry InternationalMARCO RIMINI, Director of Strategy and Development, J Walter ThompsonDAVID RUSSELL Managing Consultant, information, communications and entertainment practice, PricewaterhouseCoopers
Bibliographische Angaben
- 2000, 2000., 383 Seiten, 59 Abbildungen, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Herausgegeben:Harpin, S.
- Verlag: Palgrave Macmillan
- ISBN-10: 0333945824
- ISBN-13: 9780333945827
Sprache:
Englisch
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