Leadership Brand
Developing Customer-Focused Leaders to Drive Performance Amd Build Lasting Value
(Sprache: Englisch)
Subtitled, "Developing Customer-Focused Leaders To Drive Performance & Build Lasting Value".
Leider schon ausverkauft
versandkostenfrei
Buch (Gebunden)
23.30 €
Produktdetails
Produktinformationen zu „Leadership Brand “
Subtitled, "Developing Customer-Focused Leaders To Drive Performance & Build Lasting Value".
Klappentext zu „Leadership Brand “
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In Leadership Brand , Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.
Autoren-Porträt von Dave Ulrich, Norm Smallwood
Dave Ulrich is Professor of Business at the University of Michigan and co-founder of The RBL Group, an education and consulting firm that helps organizations and leaders deliver value. He has published 12 books and more than 100 articles. Norm Smallwood is co-founder of The RBL Group and co-author of four books. He is also on the faculty of the Executive Education Center at the University of Michigan Business School. They are co-authors of Results-Based Leadership and How Leaders Build Value .
Bibliographische Angaben
- Autoren: Dave Ulrich , Norm Smallwood
- 2007, 270 Seiten, Maße: 16,7 x 23,6 cm, Leinen, Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1422110303
- ISBN-13: 9781422110300
Sprache:
Englisch
Kommentar zu "Leadership Brand"
0 Gebrauchte Artikel zu „Leadership Brand“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Leadership Brand".
Kommentar verfassen