Leadership Pure and Simple

Seize control of your company's future--even intimes of business disruption and market turmoil

From expanding global markets to an intensifying "war" for human resources, disruptive shifts are now a fact of business life. The ability to anticipate and adapt to suchchanges is what will separate the winners from the losers in the very near future. Creating the organizational agility necessary to compete in this new environment doesn't begin with the brute force of spending huge sums of money. Nor will a "bulletproof" business strategy ora culture of innovation magically transpire without the right foundations in place.

You have to begin where all business success starts--with Leadership Pure and Simple .
Leadership Pure and Simple gives you the toolsto turn today's toughest business challenges into transformative opportunities for profitability and growth. By approaching leadership in a number of ways--including as a strategist, an innovator, a decision maker, a critical thinker,and a process manager--you can lead yourcompany to profitability and growth no matter what the global economy throws your way.

Leadership Pure and Simple addresses the broadest and most important changes occurring in society today to help you:

Develop strategies built around a central core that are refl ective of local strategic variables
Inspire greater degrees of innovation
Eschew a defensive "batten down the hatches" approach and look ahead to exploit new opportunities when economic conditions improve
Develop a business model for attracting and retaining the best people to meet your goals
Foresee how everything from climate change to the expanding gap between rich and poor will affect your particular industry

The fallout from our rapidly changing global economy hasn't occurred in force yet. But it's coming. Read Leadership Pure and Simple and learn how to adapt your company to the upheaval going on around it and lead it to ultimate success.

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