Leading Change: Why Transformation Efforts Fail
(Sprache: Englisch)
Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. A few of these endeavors have been very successful. A few have been utter failures. Most fall somewhere in between, with a...
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Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. A few of these endeavors have been very successful. A few have been utter failures. Most fall somewhere in between, with a distinct tilt toward the lower end of the scale.John P. Kotter is renowned for his work on leading organizational change. In 1995, when this article was first published, he had just completed a 10-year study of more than 100 companies that attempted such a transformation. In this classic article, he shares the results of his observations, outlining the eight largest errors that can doom these efforts and explaining the critical lessons that make for successful change in your organization.
Autoren-Porträt von John P. Kotter
John P. Kotter, herausragende Kapazität auf dem Gebiet der Unternehmensführung, hat als Professor für Unternehmensführung den Konosuke-Matsushita-Lehrstuhl an der Harvard Business School inne. Er lebt in Cambridge, Massachusetts.
Bibliographische Angaben
- Autor: John P. Kotter
- 2010, 64 Seiten, Maße: 23 cm, Kartoniert (TB), Englisch
- Verlag: Harvard Business School Press
- ISBN-10: 1422133419
- ISBN-13: 9781422133415
Sprache:
Englisch
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