Leading Edge Marketing: Turning Technology Into Value
(Sprache: Englisch)
This book is a comprehensive blueprint of the Five
Ps of Marketing (www.The5Ps.com): Product, Packaging,
Price, Promo, and Place. Using the Five Ps
presents you with key strategies and principles to
deliver "must-have" solutions...
Ps of Marketing (www.The5Ps.com): Product, Packaging,
Price, Promo, and Place. Using the Five Ps
presents you with key strategies and principles to
deliver "must-have" solutions...
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Klappentext zu „Leading Edge Marketing: Turning Technology Into Value “
This book is a comprehensive blueprint of the FivePs of Marketing (www.The5Ps.com): Product, Packaging,
Price, Promo, and Place. Using the Five Ps
presents you with key strategies and principles to
deliver "must-have" solutions for your current and
future business needs.
Inside are several strategies for anyone who
wants to learn how to identify, create, and deliver
a hi-tech product or service that will be purchased
by a critical mass of people. It presents the
techniques and end-to-end process to produce a
profit from products and services. The essence of
this book is that it takes old principles, updates
them to the current environment, adapts them to
technology, and, most importantly, explains how
they can be put to work to deliver respectable
market share and strong profits...with integrity.
It is a comprehensive guide to deliver a winning
solution-from concept to profit.
Autoren-Porträt von Williams
Veronica A. Williams holds a BA in Economicsfrom Brandeis University and an MBA from the
J.L. Kellogg Graduate School of Management at
Northwestern University. Her other credentials include
EXIN's ITIL and PMI's PMP and PgMP. In the
35 years since earning her degrees, Williams has
become an authority on business and technology,
an arbitrator, has written over 75 articles, and authored
two other books: Wireless Computing Primer
and Personal Computing Made Simple. Ms. Williams is
featured in Marquis Who's Who in the World and
was selected as one of the top 75 business women
over 40 in North America. For more information
visit www.VeronicaWilliams.com.
Bibliographische Angaben
- Autor: Williams
- 2015, 244 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 1606496069
- ISBN-13: 9781606496060
- Erscheinungsdatum: 15.03.2014
Sprache:
Englisch
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