Levy, M: Retailing Management

SECTION I THE WORLD OF RETAILING 1 Introduction to the World of Retailing 2 Types of Retailers 3 Multichannel and Omnichannel Retailing 4 Customer Buying Behavior SECTION II RETAILING STRATEGY 5 Retail Market Strategy 6 Financial Strategy 7 Retail Locations 8 Retail Site Location 9 Information Systems and Supply Chain Management 10 Customer Relationship Management SECTION III MERCHANDISE MANAGEMENT 11 Managing the Merchandise Planning Process 12 Buying Merchandise 13 Retail Pricing 14 Retail Communication Mix SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 15 Human Resources and Managing the Store 16 Store Layout, Design, and Visual Merchandising 17 Customer Service SECTION V CASES

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 20012007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.