Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing
(Sprache: Englisch)
The NEW YORK TIMES and USA TODAY bestseller-updated with today's hottest sites!
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and...
A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and...
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The NEW YORK TIMES and USA TODAY bestseller-updated with today's hottest sites!A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today's emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.
Autoren-Porträt von Dave Kerpen
DAVE KERPEN is CEO of Likeable Local, a social media software company that's helped thousands ofsmall businesses, and chairman of Likeable Media, a content-as-a-service firm that works with big brands.MALLORIE ROSENBLUTH is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Her social media work has earned her numerous industry awards, accolades, and speaking engagements.
CARRIE KERPEN is a self-described (Non)trepreneur, author, keynote speaker, and social media expert. She is the CEO and co-founder of social media agency Likeable Media, an award-winning, global agency that works with Fortune 500 clients.
MEG RIEDINGER is the Chief of Staff at Likeable Local and Co-Host and Producer of the award winning social media podcast, Likeable Radio Show.
Bibliographische Angaben
- Autor: Dave Kerpen
- 2015, 2 Rev ed, 304 Seiten, mit Abbildungen, Maße: 15,3 x 22,9 cm, Kartoniert (TB), Englisch
- Mitarbeit: Kerpen, Carrie; Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071836322
- ISBN-13: 9780071836326
- Erscheinungsdatum: 01.04.2015
Sprache:
Englisch
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