Hiebert, C: Living the Dream

PART 1: MANAGEMENT 1. Establishing Your Creative Capital * Defining and Refining Your Skills * Finding Your Creative Mix * Being Educated and Getting Schooled * Creative Work Should Be Hard * Turning Your Assets into Value 2. Planning For Success * Being in Business With Yourself * Clarifying Your Business Offering * Understanding Your Marketplace * Preparing a Business Plan that Doesn't Suck 3. Creating a Workflow That Works for You * Winning the Battle And The War * Making the Most of Your Home Office * Build a Schedule that You'll Love * Planning a Project Like a Smarty-Pants 4. Making the Most of Your Meetings * Running a Meeting * Attending a Meeting * Selling at a Meeting 5. Getting Clients to Love You * Understanding Your Clients' Needs and Wants * Establish a Scope of Work * Fitting In and Standing Out 6.Getting the Law on Your Side * Letting the Legal Beagle Out of the Dog House * Starting Your Business on the Right Foot * Doing Deals that Make Sense * Putting Your Legal Documents into Action 7.Understanding Those Pesky Finances * Risking It All Without Risking Your Future * Building a Pricing Strategy * Asking for Money and More * Borrowing Money and Making It Count Part I Summary: Your Management Style PART II: MARKETING 8. Generating Demand for Your Services * Eliciting Curiosity * Developing Auteur-like Attitude * Creating a Marketable Brand * Putting Your Brains and Your Brand into Action 9. Building a Marketing Strategy * Creating a Marketing Plan That Doesn't Suck * Preparing a Marketing Mix * Focusing on Bottom Line ROI * Assessing Your Marketing Impact * Planning a Think & Drink 10. Doing Self-Promotion Right * Adjusting Your Attitude About Selling * Succeeding Through Subtle Persuasion * Fostering Real Word of Mouth 11. Making Your Mark Through Collaboration * The Collaboration Effect * Finding the Right Collaborators * Choosing the Right Project * Making a Collaboration Awesome * Building a Buzz * Being a Fan and a Follower 12. Networking in

Corwin Hiebert is a successful small business owner whose boutique firms (Taendem Agency and Creative Speakers Bureau) provide management and marketing services to creative entrepreneurs, educators, and visual artists, including world-renowned photographer and author David duChemin. As the co-founder of both CREATIVEMIX (an ideation community) and Clamorate.com (resources for creative freelancers), Corwin passionately helps creative people turn their dreams into reality one good business decision at a time. He lives the dream with his wife and business partner Eileen Rothe in Vancouver, Canada.