Logo Design Love: A Guide to Creating Iconic Brand Identities
(Sprache: Englisch)
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world...
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Produktinformationen zu „Logo Design Love: A Guide to Creating Iconic Brand Identities “
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: -Why one logo is more effective than another - How to create their own iconic designs - Whatsets some designers above the rest - Best practices for working with clients - 25 practical design tips for creating logos that last.
Inhaltsverzeichnis zu „Logo Design Love: A Guide to Creating Iconic Brand Identities “
I The importance of brand identity Chapter one: No escape! Chapter two: It's the stories we tell Chapter three: Elements of iconic design II The process of design Chapter four: Laying the groundwork Chapter five: Refine vs. redesign Chapter six: Pricing design Chapter seven: From pencil to PDF Chapter eight: The art of the conversation III Keep the fires burning Chapter nine: Staying motivated Chapter ten: Your questions answered Chapter eleven: 25 practical logo design tips Design resources: Help from elsewhere Index: Looking for something?
Autoren-Porträt von David Airey
David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views.
Bibliographische Angaben
- Autor: David Airey
- 2010, 216 Seiten, Maße: 17,7 x 22,8 cm, Kartoniert (TB), Englisch
- Verlag: New Riders
- ISBN-10: 0321660765
- ISBN-13: 9780321660763
Sprache:
Englisch
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