Lost opportunities in restaurant revenue management
(Sprache: Englisch)
Since, in other industries, revenue management has proven to result in higher productivity and profitability, it is much wanted in the restaurant industry. Therefore, the idea of this research study is to find out "How is Restaurant Revenue Management...
Leider schon ausverkauft
versandkostenfrei
Buch
69.90 €
34 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Lost opportunities in restaurant revenue management “
Klappentext zu „Lost opportunities in restaurant revenue management “
Since, in other industries, revenue management has proven to result in higher productivity and profitability, it is much wanted in the restaurant industry. Therefore, the idea of this research study is to find out "How is Restaurant Revenue Management currently managed in full-service restaurants and what Restaurant Revenue Management developments are expected to be put into practise within the upcoming 1 to 3 years?". Regarding the short-term future, no major changes are expected, only the today's techniques might evolve. New tools and techniques will be introduced later, but depend on the direction that service will go. If RRM becomes more transactional, the restaurant industry will look more like the hotel industry, which includes a standardized service with the emphasis on tools that collect and analyse data automatically. On the contrary, if service becomes more personalized, it will be all about emotional engagement with a greater emphasis on loyalty to optimize revenue.
Bibliographische Angaben
- Autor: Iris Vieveen
- 2018, 216 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6137348377
- ISBN-13: 9786137348376
Sprache:
Englisch
Kommentar zu "Lost opportunities in restaurant revenue management"
0 Gebrauchte Artikel zu „Lost opportunities in restaurant revenue management“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Lost opportunities in restaurant revenue management".
Kommentar verfassen