Made Possible By
Succeeding With Sponsorship - A Guide for Nonprofits
(Sprache: Englisch)
Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader.
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Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader.
Klappentext zu „Made Possible By “
Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need toGet organizational buy-in
Approach potential partners
Prepare a winning proposal
Negotiate contracts
Report results
Build long-term equity
Evaluate the success of the relationship
Inhaltsverzeichnis zu „Made Possible By “
Exhibits and Worksheets.Preface.
The Author.
PART 1: UNDERSTANDING SPONSORSHIP.
1. Making the Transition to Sponsorship.
2. Preparing for Sponsorship.
3. Structuring Your Offer.
PART 2: ENGAGING WITH SPONSORS.
4. Drafting the Proposal.
5. Gaining Access to Sponsors.
6. Selling, Negotiating, and Closing the Deal.
7. Understanding Sponsorship's Legal and Tax Concerns.
8. Delivering the Deal and Communicating the Results.
Glossary.
References.
Index.
Bibliographische Angaben
- Autor: Patricia Martin
- 2003, 160 Seiten, Maße: 27,7 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0787965022
- ISBN-13: 9780787965020
Sprache:
Englisch
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