Making Innovation Work
How to Manage It, Measure It, and Profit from It
(Sprache: Englisch)
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience...
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Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.
Autoren-Porträt von Tony Davila, Marc J. Epstein, Robert Shelton
Robert Shelton, geboren 1926 in Chicago, arbeitete über zwei Jahrzehnte für die New York Times. Bekannt als derjenige, der Bob Dylan entdeckte, war Shelton der Chronist des US-Folk-Revivals in den 60ern. Robert Shelton starb 1995 in Brighton, England.
Bibliographische Angaben
- Autoren: Tony Davila , Marc J. Epstein , Robert Shelton
- 2005, 368 Seiten, mit Abbildungen, Maße: 23,2 cm, Gebunden, Englisch
- Verlag: Wharton School Publishing
- ISBN-10: 0131497863
- ISBN-13: 9780131497863
Sprache:
Englisch
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