Managerial Economics and Business Strategy
Global Edition
(Sprache: Englisch)
"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound...
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Produktinformationen zu „Managerial Economics and Business Strategy “
"Baye's Managerial Economics and Business Strategy" remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The seventh edition retains all of the key signature features of previous editions and incorporates new features to enhance students' learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.
Klappentext zu „Managerial Economics and Business Strategy “
Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
Inhaltsverzeichnis zu „Managerial Economics and Business Strategy “
Chapter 1 The Fundamentals of Managerial EconomicsChapter 2 Market Forces: Demand and Supply
Chapter 3 Quantitative Demand Analysis
Chapter 4 The Theory of Individual Behavior
Chapter 5 The Production Process and Costs
Chapter 6 The Organization of the Firm
Chapter 7 The Nature of Industry
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9 Basic Oligopoly Models
Chapter 10 Game Theory: Inside Oligopoly
Chapter 11 Pricing Strategies for Firms with Market Power
Chapter 12 The Economics of Information
Chapter 13 Advanced Topics in Business Strategy
Chapter 14 A Manager's Guide to Government in the Marketplace
Case Study Challenges at Time Warner
Autoren-Porträt von Michael R. Baye, Jeffrey T. Prince
Michael R. Baye. University of Indiana
Bibliographische Angaben
- Autoren: Michael R. Baye , Jeffrey T. Prince
- 2013, 8th ed., 656 Seiten, Maße: 21,1 x 27,4 cm, Kartoniert (TB), Englisch
- With contributiuns by Jay Squalli
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0077154509
- ISBN-13: 9780077154509
- Erscheinungsdatum: 01.07.2013
Sprache:
Englisch
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