Managerial Economics
Firms, Markets and Business Decisions
(Sprache: Englisch)
This text is designed for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Written in a clear and accessible style, it covers all areas of managerial economics...
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Produktdetails
Produktinformationen zu „Managerial Economics “
This text is designed for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Written in a clear and accessible style, it covers all areas of managerial economics courses, and complements theoretical concepts with practical applications. It includes lists of key terms, chapter summaries, review questions, and a reference section.
Klappentext zu „Managerial Economics “
This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal. Special features of the text include:
Lists of key terms
Chapter summaries
Review questions
Inhaltsverzeichnis zu „Managerial Economics “
- Part One: Introduction
- 1: Introduction
- 2: An evaluatory framework
- Part Two: Decision Analysis, Tools and Techniques
- 3: Optimization
- 4: Decision-making under uncertainty
- 5: Game theory
- 6: Investment appraisal
- 7: Issues in capital budgeting
- Part Three: Demand and Cost Analysis
- 8: Consumer theory and demand analysis
- 9: Demand estimation
- 10: Production and cost analysis
- 11: Cost estimation
- 12: Short-run benefit and cost analysis
- Part Four: Market Structure and Theories of the Firm
- 13: Introduction to market structure
- 14: Monopoly
- 15: Monopolistic competition
- 16: Oligopoly
- 17: Some alternative theories of the firm
- Part Five: Pricing and Related Decisions
- 18: Price discrimination
- 19: Non-linear pricing
- 20: Multi-product pricing
- 21: Pricing under uncertainty
- 22: Public sector pricing
- 23: Intertemporal pricing
- 24: Cost-plus and mark-up pricing
- 25: Buyer-market power
- 26: Advertising
- Part Six: Regulatory Intervention
- 27: Market failure: externalities and public goods
- 28: State intervention in imperfectly competitive industries
- Part Seven: Organizational Architecture
- 29: Transactions, information and agency
- 30: Organizational architecture
- 31: Integration, decentralization, transfer pricing and related decisions
- 32: Economic aspects of human resource management
Autoren-Porträt von Ian Dobbs
Ian Dobbs is a Reader in Business Economics and Finance at the University of Newcastle-upon-TyneBibliographische Angaben
- Autor: Ian Dobbs
- 2000, 493 Seiten, Maße: 18,9 x 25,1 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0198775709
- ISBN-13: 9780198775706
Sprache:
Englisch
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