Managing Customer Relationships on the Internet
(Sprache: Englisch)
One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge...
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Produktinformationen zu „Managing Customer Relationships on the Internet “
One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.
Inhaltsverzeichnis zu „Managing Customer Relationships on the Internet “
Part I: Conceptual Papers. Part II: Research Issues. Part III: Expanding our Market.
Bibliographische Angaben
- 320 Seiten, Maße: 15,6 x 23,4 cm, Gebunden, Englisch
- Herausgegeben: Angelica Lindstrand, Dharma Deo Sharma, Jan Johanson
- Verlag: Emerald Group Publishing Limited
- ISBN-10: 0080441246
- ISBN-13: 9780080441245
- Erscheinungsdatum: 01.01.2006
Sprache:
Englisch
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