Mariampolski, H: Qualitative Market Research
(Sprache: Englisch)
Qualitative Market Research,áSecond Edition offers an engaging and comprehensive introduction to the field of qualitative market research by taking a step-by-step approach to the complete research process and including specific tools and resources to aid students through the process.
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Qualitative Market Research,áSecond Edition offers an engaging and comprehensive introduction to the field of qualitative market research by taking a step-by-step approach to the complete research process and including specific tools and resources to aid students through the process.
Autoren-Porträt von Hy Mariampolski
Hy Mariampolski is Managing Director of QualiData Research Inc. (, New York and San Francisco. Hy holds a Ph.D. from Purdue University and has held academic appointments at Indiana University, Kansas State University, Yeshiva University and Hunter College of the City University of New York. He has conducted qualitative market research studies for a wide range of clients such as Hallmark Cards, Citibank, KPMG, The Clorox Company, Avery-Dennison, Colgate-Palmolive, Motorola, Moen, Johnson + Johnson, J. Walter Thomson, Young and Rubicam, Moulinex, Cognac Hennessy and Nissan Motors.
Bibliographische Angaben
- Autor: Hy Mariampolski
- 2013, 304 Seiten, Maße: 18,7 x 23,2 cm, Taschenbuch, Englisch
- Verlag: Sage Publications Ltd.
- ISBN-10: 1412988322
- ISBN-13: 9781412988322
Sprache:
Englisch
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