Market Segmentation in FMCG Companies
(Sprache: Englisch)
Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in such a way that the...
Leider schon ausverkauft
versandkostenfrei
Buch
69.90 €
34 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Market Segmentation in FMCG Companies “
Klappentext zu „Market Segmentation in FMCG Companies “
Market segmentation is the segmentation of markets into homogeneous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in such a way that the differences between buyers within each segment are as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. This book explains the prevailing market segmentation basis in the market and their current existence.
Bibliographische Angaben
- Autor: Amandeep Singh
- 2017, 220 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202060239
- ISBN-13: 9786202060233
Sprache:
Englisch
Kommentar zu "Market Segmentation in FMCG Companies"
0 Gebrauchte Artikel zu „Market Segmentation in FMCG Companies“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Market Segmentation in FMCG Companies".
Kommentar verfassen