Marketing Accountability: How to Measure Marketing Effectiveness
(Sprache: Englisch)
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Marketing Accountability by Malcolm McDonald and Peter Mouncey...
Leider schon ausverkauft
versandkostenfrei
Buch
36.23 €
18 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Marketing Accountability: How to Measure Marketing Effectiveness “
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today.
Marketing Accountability by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any senior marketing professional. Based on seven year's research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.
Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
Autoren-Porträt von Malcolm McDonald, Peter Mouncey
Malcolm Mcdonald, Peter Mouncey
Bibliographische Angaben
- Autoren: Malcolm McDonald , Peter Mouncey
- 2009, 293 Seiten, Maße: 17,7 x 24,2 cm, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749453869
- ISBN-13: 9780749453862
Sprache:
Englisch
Kommentar zu "Marketing Accountability: How to Measure Marketing Effectiveness"
0 Gebrauchte Artikel zu „Marketing Accountability: How to Measure Marketing Effectiveness“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "Marketing Accountability: How to Measure Marketing Effectiveness".
Kommentar verfassen