Marketing Communications in Music Sectors

Since a while, the music industry has been in a significant crisis due to the increasing piracy and free music downloads from the internet. While various reasons have been argued in the steep rise of illegal download and piracy activities related to music, the use of marketing and extensive marketing communications activities to promote music in order to provide an "added-value" to the musical products was one of the discussed activities to save the troubled sector. Beside observing marketing communications from a theoretical point of view, this book provides an analysis of two different markets, Turkey and United Kingdom in terms of music consumption habits and interviews with the professionals operating in two countries' music businesses. Based on an academic dissertation about the music industry in 2006 and 2007; this book aims to provide a situational analysis about the subjected issue and recommendations for further research. The content of the book should be useful to researchers and music industry professionals.