Marketing Environment
By CIM
(Sprache: Englisch)
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date...
The 07/08 editions contains new case studies which help keep the student up to date...
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Klappentext zu „Marketing Environment “
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Written specially for the Marketing Environment module by the Senior Examiners
The only coursebook fully endorsed by CIM
Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Inhaltsverzeichnis zu „Marketing Environment “
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination papers and examiners' reports.
Bibliographische Angaben
- Autor: Michael Oldroyd
- 2007, 4th ed., Maße: 21 x 29,9 cm, Kartoniert (TB), Englisch
- Verlag: Butterworth-Heinemann
- ISBN-10: 0750683988
- ISBN-13: 9780750683982
Sprache:
Englisch
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