Marketing: Essential Principles, New Realities
(Sprache: Englisch)
* A new textbook for the next generation of marketers
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* A new textbook for the next generation of marketers
Inhaltsverzeichnis zu „Marketing: Essential Principles, New Realities “
introduction what is marketing? the business and marketing environment ethical marketing and social responsibility buyer behaviour segmenting, positioning and targeting marketing research marketing and strategy products and brands price and pricing strategies promotion part 1 promotion part 2 people, physical evidence and process placement, distribution and logistics marketing across borders: the international dimension application: bringing the elements together notes reference
Autoren-Porträt von Jon Groucutt, Peter Leadley, Patrick Forsyth
peter leadley peter leadley completed an indentured apprenticeship in general engineering and progressed in industry to become a product manager, before a change in career led him into academia, where he rose to the position of senior lecturer in marketing at the university of humberside. although he took early retirement in 1997, he has continued to teach at various universities as a visiting lecturer.
Bibliographische Angaben
- Autoren: Jon Groucutt , Peter Leadley , Patrick Forsyth
- 540 Seiten, Maße: 18,3 x 25,1 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749441143
- ISBN-13: 9780749441142
Sprache:
Englisch
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