Marketing of a Foreign Automotive Brand: The Case ofSkoda in Taiwan

Evaluation of a Marketing Strategy with a Focus onConsumer Culture Theory and Country of Origin Effects (Sprache: Englisch)
 
 
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The internationalization of marketing activities is awell-known and growing phenomenon. The companies thatare unable to pursue global opportunities are at highrisk since it could eventually lead them to losetheir domestic markets. A company's failure...
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Bestellnummer: 23703713

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The internationalization of marketing activities is awell-known and growing phenomenon. The companies thatare unable to pursue global opportunities are at highrisk since it could eventually lead them to losetheir domestic markets. A company's failure...

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