Marketing Research Essentials with SPSS
(Sprache: Englisch)
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Produktinformationen zu „Marketing Research Essentials with SPSS “
Inhaltsverzeichnis zu „Marketing Research Essentials with SPSS “
Chapter 1 - The Role of Marketing Research in Management Decision Making Chapter 1 Appendix A - Careers in Marketing Research Chapter 1 Appendix B - Marketing Research Ethics Chapter 2 - Problem Definition, Exploratory Research, and the Research Process Chapter 3 - Secondary Data and Databases Chapter 4 - Qualitative Research Chapter 5 - Survey Research Chapter 6 - Primary Data Collection: Observation Chapter 7 - Primary Data Collection: Experimentation Chapter 8 - The Concept of Measurement and Attitude Scales Chapter 9 - Questionnaire Design Chapter 10 - Basic Sampling Issues Chapter 11 - Sample Size Determination Chapter 12 - Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences Chapter 13 - Bivariate Correlation and Regression Chapter 14 - Communicating the Research Results and Managing Marketing Research Appendix 1-A - Statistical Tables
Bibliographische Angaben
- Autoren: Carl McDaniel , Roger H. Gates
- 2010, 7th revised edition, 528 Seiten, Maße: 20,5 x 25,8 cm, Englisch
- Verlag: Wiley John + Sons
- ISBN-10: 0470627638
- ISBN-13: 9780470627631
Sprache:
Englisch
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