Marketing Scales Handbook
Consumer Behavior
(Sprache: Englisch)
MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the...
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MARKETING SCALES HANDBOOK, VOLUME IV: CONSUMER BEHAVIOR covers all new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description, the origin of the scale, reliability, validity, and other useful information for the academic and professional researcher. This volume includes two indices: by author and by publication.
Inhaltsverzeichnis zu „Marketing Scales Handbook “
I. CONSUMER BEHAVIOR-RELATED SCALES II. ADVERTISING-RELATED SCALES Acknowledgments
Bibliographische Angaben
- Autoren: Gordon C. Bruner , Hensel , Karen E. James
- 2005, Gebunden, Englisch
- Verlag: Cengage Learning EMEA
- ISBN-10: 1587992051
- ISBN-13: 9781587992056
Sprache:
Englisch
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