Marketing Strategies used by Academic Libraries
(Sprache: Englisch)
Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of...
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Academic libraries have been using a number of approaches such e-mails, newsletters, brochures, exhibitions, information literacy programmes and workshops as to market information resources and services including . This book gives the highlights of different marketing strategies used by academic libraries.The effective way to employ marketing strategies has been put and therefore academic libraries are advised to use the book for the betterment of their libraries
Bibliographische Angaben
- Autor: Ester Ernest
- 2014, 124 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659500283
- ISBN-13: 9783659500282
Sprache:
Englisch
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