Measuring Service Quality Offered Through Organized Retail Stores
Indian Retail Perspective
(Sprache: Englisch)
This book concentrates on the research study which aims at measuring the service quality among the organized retail stores in India. In addition to that the researcher identified RSQS its major relationship with customer satisfaction and behavioral...
Leider schon ausverkauft
versandkostenfrei
Buch
98.90 €
Produktdetails
Produktinformationen zu „Measuring Service Quality Offered Through Organized Retail Stores “
Klappentext zu „Measuring Service Quality Offered Through Organized Retail Stores “
This book concentrates on the research study which aims at measuring the service quality among the organized retail stores in India. In addition to that the researcher identified RSQS its major relationship with customer satisfaction and behavioral intention. The study was conducted among 900 organized retail stores customer by using Retail Service Quality Scale (RSQS) instrument with 27 Variables. Behavioral intention of the customers was measured by using the Behavioral Intention Battery Scale. The researcher has used a seven point likert scaling to measure the expected and perceived service quality (performance) and the behavioral intention of the customers. The RSQS instrument is selected as the most reliable device to measure the difference-score conceptualization. It is used to evaluate service gaps between expectation and perception of service quality. Modifications are made on the RSQS instrument to make it specific to the Retail Sector. Further, the researcher ensured that this Retail Service Quality Scale (RSQS) instrument need to be accepted and need to be used by the eminent scholars, academicians and practioners in order to measure service quality in near future.
Autoren-Porträt von Dr. V.P.Sriram
V.P.Sriram, Dr.Dr. V.P.Sriram is an Associate Professor, Department of Management Studies(PG), Acharya Bangalore B School (ABBS) Affiliated to Bangalore University, Bangalore, Karnataka, India.
Bibliographische Angaben
- Autor: Dr. V.P.Sriram
- 440 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659942421
- ISBN-13: 9783659942426
Sprache:
Englisch
Kommentar zu "Measuring Service Quality Offered Through Organized Retail Stores"
0 Gebrauchte Artikel zu „Measuring Service Quality Offered Through Organized Retail Stores“
Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
---|
Schreiben Sie einen Kommentar zu "Measuring Service Quality Offered Through Organized Retail Stores".
Kommentar verfassen