Media and Internet Management
(Sprache: Englisch)
:The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the...
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Produktinformationen zu „Media and Internet Management “
:The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Inhaltsverzeichnis zu „Media and Internet Management “
Foundations of media managementNewspaper and magazine managementBook managementMovie managementTV managementRadio managementMusic managementVideo and computer game managementInternet managementInternational media managementIntegrated media conglomerates and cross-media
Autoren-Porträt von Bernd W. Wirtz
:Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.
Bibliographische Angaben
- Autor: Bernd W. Wirtz
- 2011, XIV, 574 Seiten, Maße: 16,9 x 24,7 cm, Kartoniert (TB), Englisch
- Verlag: Gabler, Betriebswirt.-Vlg
- ISBN-10: 3834930105
- ISBN-13: 9783834930101
Sprache:
Englisch
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