Media Convergence and Deconvergence

1. Media Convergence Meets Deconvergence; Corinna Peil and Sergio Sparviero.- 2. Deconstructing "Media Convergence": A Cultural History of the Buzzword, 1980s-2010s; Gabriele Balbi.- 3. Convergence in Domestic Media Use? The Interplay of Old and New Media at Home; Kathrin Friederike Müller and Jutta Röser.- 4. Blurred Lines, Distinct Forces. The Evolving Practices of Italian TV Audiences in a Convergent Scenario; Luca Barra and Massimo Scaglioni.- 5. Media Convergence and the Network Society: Media Logic(s), Polymedia, and the Transition of the Public Sphere; Caja Thimm.- 6. Deconstructing Audiences in Converging Media Environments;Uwe Hasebrink and Sascha Hölig.- 7. Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland; Mark Eisenegger, Mario Schranz and Angelo Gisler.- 8.Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments; Lothar Mikos.- 9. Web 2.0: An Argument Against Convergence;Matthew Allen.- 10. The Deconverging Convergence of the Global Communication Industries in the 21st Century;Jin Dal Yong.- 11. Deconstructing the Music Industry Ecosystem;Jim Rogers.- 12. Is Convergence the 'Killer Bug' in the Media Ecosystem? The Case of Flemish Media Policymaking 2010-2015;Hilde Van den Bulck.- 13. Connected TV: Conceptualizing the Fit between Convergence and Organizational Strategy within a Contingency Theory Framework. The Case of Germany; Paul Murschetz.- 14. Regulatory (De)Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy;Christopher Ali.- 15. The Triple-Network Convergence in China: Implementation and Challenges;Fei Jiang, Kuo Huang and Yanran Sun.

Sergio Sparviero is an assistant professor at the Department of Communication Studies of the University of Salzburg. Corinna Peil is a postdoctoral researcher at the Department of Communication Studies, Center for ICT&S, of the University of Salzburg. Gabriele Balbi is an assistant professor in media studies at the Institute of Media and Journalism of USI Università della Svizzera italiana (Switzerland).