Media Convergence Handbook - Vol. 1
Journalism, Broadcasting, and Social Media Aspects of Convergence
(Sprache: Englisch)
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and...
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Klappentext zu „Media Convergence Handbook - Vol. 1 “
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Inhaltsverzeichnis zu „Media Convergence Handbook - Vol. 1 “
Preface.- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing.- Convergence and Broadcast Media.- Social Media Aspects of Convergence.
Autoren-Porträt
Artur Lugmayr, Professor for Entertainment and Media Production Management at the Department of Business Information Management and Logistics at the Tampere University of Technology (TUT): EMMi - Entertainment and Media Production Management. His vision can be expressed as to create media experiences on future emerging media technology platforms. He is the head and founder of the New Ambient MUltimedia (NAMU) research group at the Tampere Univesity of Technology (Finland). He is holding a doctorate degree from the Tampere University of Technology (TUT, Finland), and is currently engaged in graduate studies at the School of Motion Pictures, TV and Production Design (UIAH, Helsinki). He chaired the ISO/IEC ad-hoc group "MPEG-21 in broadcasting"; won the NOKIA Award of 2003 with the text book "Digital interactive TV and Metadata" published by Springer-Verlag 2004; representative of the Swan Lake Moving Image & Music Award; board member of MindTrek, EU project proposal reviewer; invited key-note speaker for conferences; organizer and reviewer of several conferences; and has contributed one book chapter and written over 25 scientific publications. His passion in private life is to be a notorious digital film-maker. He is founder of the production company LugYmedia Inc.Cinzia Dal Zotto is Professor of Media Management at the Faculty of Economics and Business at the University of Neuchâtel, Switzerland. She teaches media management and economics within a master of arts program in journalism. From 2010 to 2012 she directed the Academy of Journalism and Media, she was Research Director at the Media Management and Transformation Centre and Assistant Professor at the Jönköping International Business School in Sweden. Dal Zotto received her PhD in Organizational and Human Resource Development at the University of Regensburg in Germany. She has published three books, various book chapters, and papers in the fields of organization, human
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resources, entrepreneurship and strategy. She has taught at the universities of Regensburg and Passau in Germany, at the University of Westminster in London, at Trento and Bolzano University, as well as at the ESC Toulouse in France. She further held seminars for the Joint Research Centre in Ispra, Italy. Dal Zotto was a visiting scholar ar UC Berkeley in 2002. She also worked as Research Analyst at International Data Corporation in London during 1995 and at Reuters Venture Capital in Munich in 2001.
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Bibliographische Angaben
- 2015, 1st ed. 2016, X, 429 Seiten, 95 farbige Abbildungen, Maße: 16,2 x 24,1 cm, Gebunden, Englisch
- Herausgegeben: Artur Lugmayr, Cinzia dal Zotto
- Verlag: Springer, Berlin
- ISBN-10: 3642544835
- ISBN-13: 9783642544835
Sprache:
Englisch
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