Modern Competitive Strategy
(Sprache: Englisch)
Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and...
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Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
Inhaltsverzeichnis zu „Modern Competitive Strategy “
1. What Is Strategy?
2. Strategic Planning and Decision Making
3. Competitive Advantage
4. Industry Analysis
5. Competing Over Time
6. Strategy Execution
7. Vertical Integration and Outsourcing
8. Partnering
9. Global Strategy
10. Modern Competitive Strategy
11. Managing the Multi-business Firm
12. Corporate Governance
Autoren-Porträt von Gordon Walker
Professor and Chairman of the Strategy and Entrepreneurship Department at the Edwin L. Cox School of Business at Southern Methodist University. He received his BA from Yale University and an MBA and PhD from the Wharton School, University of Pennsylvania. Dr. Walker has previously taught at the Sloan School, MIT; at the Wharton School, University of Pennsylvania; and at Yale University. The author of numerous articles, he is on the editorial boards of Administrative Science Quarterly and Strategic Organization. He has received several grants from the National Science Foundation.
Bibliographische Angaben
- Autor: Gordon Walker
- 2009, Maße: 18,5 x 1,9 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Higher Education
- ISBN-10: 0071276335
- ISBN-13: 9780071276337
Sprache:
Englisch
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