Moonwalking with Einstein

like the rest of us. -- Alexandra Horowitz New York Times One year, Joshua Foer is covering the US Memory Championships as a freelance journalist, the next he returns as a competitor - and wins it...How he pulled off this extraordinary feat forms the spine of this crisply entertaining book. -- Matt Rudd Sunday Times Combines erudite analysis, historical context, a mind-bending adventure and extremely suggestive sex - some of it involving Foer's grandmother. -- Tony Allen-Mills Sunday Times A labyrinthine personal journey that explains how our author ended up in the finals of the US Memory Championship - a compelling story arc from sceptical journalist to dedicated participant. I can't remember when I last found a science book so intriguing. -- David Profumo Literary Review [D]elightful...empathetic, thought-provoking and...memorable. -- Elizabeth Pisani Prospect [A] charming book...interwoven with informed exposition about the psychological science of memory. -- Professor Larry R Squire Nature A fascinating, engaging and very well-written book. -- Dallas Campbell Science Focus Addictive and fascinating...extraordinary. [Foer] attended the US Memory Championship as a journalist and returned the next year as a competitor and won...It is Foer's gifts as a teacher and a storyteller that make this book essential reading. -- Leo Robson Scottish Sunday Express Take, for example, the emergence of Downing Street as a salon for intellectuals from around the world, and not only economists and political scientists. Under David Cameron-or, more accurately, Steve Hilton, the prime minister's most influential adviser-the thinkers invited to hold court there often have little to say about policy per se. Joshua Foer, a young American who has written an acclaimed book about how memory works, was a recent guest. Mr Hilton's rationale is that governments have more to learn from fields of research that investigate how humans behave, such as neuroscience and social psychology, than from conventional technocrats. There is now a policy team devoted to "behaviourial insight" in the Cabinet Office. Bagehot, The Economist Foer's book is great fun and hugely readable, not least because the author is a likeable sort of Everyman-science nerd whom we want to become a memory champion. Always fascinating and frequently mind-boggling, Moonwalking with Einstein is a book worth remembering. -- Mark Turner The Independent In the most entertaining science book of the year, Foer describes how, though claiming to have an average memory, he became America's Memory Champion after just 12 months in training. The best way to recall an array of disparate objects is to place each object within some bizarre visual narrative. The more bizarre the better, hence the title of the book. Foer's personal story frames a history of memory from early hunters needing to find the way home to modern-day investigations (still very much in their infancy) of memory's neural workings Sunday Times Science Books of the Year