Mystery Shopping
(Sprache: Englisch)
High Quality Content by WIKIPEDIA articles! Mystery shopping or mystery consumer is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal...
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High Quality Content by WIKIPEDIA articles! Mystery shopping or mystery consumer is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Mystery shoppers posing as normal customers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way and then provide detailed reports or feedback about their experiences.Mystery shopping was standard practice by the early 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments range from simple questionnaires to complete audio and video recordings. Many mystery shopping companies are completely administered through the Internet, allowing potential mystery shoppers to use the Internet to register for participation, find mystery shopping jobs and receive payment.
Bibliographische Angaben
- 2010, 100 Seiten, Maße: 15 x 22 cm, Kartoniert (TB), Englisch
- Herausgegeben von Miller, Frederic P.; Vandome, Agnes F.; McBrewster, John
- Verlag: Alphascript Publishing
- ISBN-10: 6130781091
- ISBN-13: 9786130781095
Sprache:
Englisch
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