Mythologization of the Urban Environment
(Sprache: Englisch)
The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At...
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The uniqueness of the image of the urban environment is one of the criteria for the success of a territory in world political processes. The environment, which has nique advantages and causes special impressions, becomes a value for residents, a brand. At the same time, the mythologization of the urban environment is presented as an effective tool for shaping the image of the region, which plays a decisive role in the development of the tourist potential of any region of the country. At the same time, the myth is considered as a managed and dynamic complex of marketing information, generated on the basis of the existing narrative potential of the urban environment, with the aim of achieving a competitive advantage.
Autoren-Porträt von Ganna Arzili
Arzili, GannaGanna Arzili - PhD in Architecture, Associate Professor, Doctoral student at Department of Urban Development at Kyiv National University of Construction and Architecture.
Bibliographische Angaben
- Autor: Ganna Arzili
- 2019, 80 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6139457467
- ISBN-13: 9786139457465
Sprache:
Englisch
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