Naked Conversations
How Blogs are Changing the Way Businesses Talk with Customers
(Sprache: Englisch)
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been...
According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been...
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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:
Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
Blogging has changed the rules of communication and competition.
You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can t do without.
According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.
With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.
- Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways.
- Explores how blogging has changed the rules of communication and competition.
- Gives business owners the tools to launch an effective blogging strategy and the reasons why they should.
With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.
- Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways.
- Explores how blogging has changed the rules of communication and competition.
- Gives business owners the tools to launch an effective blogging strategy and the reasons why they should.
Inhaltsverzeichnis zu „Naked Conversations “
1. Souls of the Borg.2. Everything Never Changes.
3. Word of Mouth on Steriods.
4. Direct Access.
5. Little Companies, Long Reach.
PART I.
6. Consultants Who Get It.
7. Survival of the Publicists.
8. Blogs and National Cultures.
9. Thorns in the Roses.
PART II.
10. Doing It Wrong.
11. Doing It Right.
12. How Not to Get Dooced.
13. Blogging in a Crisis.
PART III.
14. Emerging Technology.
15.The Conversational Era.
Acknowledgements.
Index.
Autoren-Porträt von Robert Scoble, Shel Israel
Robert Scoble war maßgeblich an der Erstellung der "Microsoft's Channel 9 Web Site" beteiligt. Im Jahr 2000 begann er mit dem bloggen und gründete einen eigenen Blog.
Bibliographische Angaben
- Autoren: Robert Scoble , Shel Israel
- 2006, 1. Auflage., 272 Seiten, Maße: 23,7 cm, Gebunden, Englisch
- Verlag: Wiley & Sons
- ISBN-10: 047174719X
- ISBN-13: 9780471747192
Sprache:
Englisch
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