National Smokers Alliance
Astroturfing
(Sprache: Englisch)
The National Smoker's Alliance (NSA) was a group formed in 1993 to protest U.S. anti-smoking legislation. The NSA was a public relations created front group funded by the tobacco industry, which operated nationally from 1994 to 1999 to advocate for adults...
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The National Smoker's Alliance (NSA) was a group formed in 1993 to protest U.S. anti-smoking legislation. The NSA was a public relations created front group funded by the tobacco industry, which operated nationally from 1994 to 1999 to advocate for adults using tobacco products without vigorous regulation or increased tobacco taxes. An early example of astroturfing, the NSA employed stealth marketing tactics to give the appearance of grassroots opposition to anti-smoking laws One of the NSA's members included famed talk show host Morton Downey, Jr.; however, he gave up smoking after being diagnosed with lung cancer in 1996; he died of the disease in 2001.
Bibliographische Angaben
- 2011, Aufl., 156 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Herausgegeben von Koios, Eloi Rylan
- Verlag: Betascript Publishing
- ISBN-10: 6137993574
- ISBN-13: 9786137993576
Sprache:
Englisch
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