Naylor, J: Management.
(Sprache: Englisch)
Suitable for use on introductory management modules on 1st or 2nd year undergraduate programmes, and postgraduate diploma and Masters courses.
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Suitable for use on introductory management modules on 1st or 2nd year undergraduate programmes, and postgraduate diploma and Masters courses.
Inhaltsverzeichnis zu „Naylor, J: Management. “
Part 1: MANAGEMENT IN CONTEXT 1. Management and Managers 2. Outside the organisation: understanding the environment 3. Inside the organisation: adapting to change Part 2: THEMES IN MANAGEMENT 4. Global business: bridging nations and cultures 5. Social responsibility and ethics 6. Managing for quality 7. Enterprise Part 3: PLANNING AND DECISION MAKING 8. Planning and strategic management 9. Decision making: choosing from alternatives Part 4: ORGANISING, LEADING AND COMMUNICATING 10. Organising: principles and design 11. Leadership and motivation 12. Groups and teams 13. Communication in management Part 5: IMPLEMENTING POLICIES AND PLANS 14. Human resource management 15. Operations management 16. Marketing: managing relations with customers 17. Innovation: from ideas to customer benefits Part 6: CONTROL AND CHANGE 18. Control of management processes 19. Control, learning and change
Bibliographische Angaben
- Autor: John Naylor
- 2nd edition, 688 Seiten, Maße: 18,9 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Financial Times Prent.
- ISBN-10: 0273673211
- ISBN-13: 9780273673217
- Erscheinungsdatum: 22.12.2003
Sprache:
Englisch
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